Prevent Lost Sales The effectiveness of sales associates in selling the right products and providing customer service is a key factor in the success of brick and mortar retailers, especially in Apparel Stores, and Department Stores. With the very high turnover of sales associates, retailers end up with high training costs and sales associates who lack sufficient product knowledge to be able to assist shoppers. Product merchandisers’ marketing messages get lost before they reach shoppers. Retailers, on average, lose 6% of their customers due to ineffective and overloaded sales associates. This translates to millions of dollars in lost revenues. With the StoreHub Kiosk and Software, retailers can empower their customers to receive information about the products and promotions directly. Shoppers can directly check if a specific size, color or model of the product is in stock in addition to checking the price. If a product is out of stock, the kiosk allows the shopper to purchase the product online or locate it in another store within the chain. Moreover, shoppers can access product reviews and current trends where applicable. These features free up the sales associates to assist the customers that need more assistance. By addressing some of the top reasons why shoppers leave the store without purchasing anything, retailers can now convert them into long-term loyal customers.
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Streamline Cross-Sell & Up-Sell Customers inside stores present a much greater up-sell and cross-sell opportunity than online. At an apparel store, for example, based on shopper preferences, and/or based on what she is browsing, related products or accessories are recommended to help the shopper complete an outfit. The StoreHub software uses advanced algorithms to present these cross-sell/up-sell options to the shoppers, taking into consideration what other shoppers are buying. Our market research indicates that about 75% of who like personalized recommendations would definitely or probably consider buying an item recommended by the kiosk. Department stores and apparel retailers will also be able to display greater number of outfits, personalized for the shoppers, using StoreHub kiosk what is possible to display at the store or on the mannequins. Offer targeted and relevant promotions to customers in store Shoppers do not respond to marketing campaigns if they are not very relevant, especially in an in-store context. StoreHub system has a unique personalization technology that will help retailers segment the store customers better and offer targeted and most relevant promotions. This platform will enable retailers to reach shoppers on one-to-one basis by offering personalized promotions One-to-one marketing not only increases conversion rates, but also results in loyal customers. With StoreHub kiosks, customers will also provide specific feedback to the store about products and customer service, which will help retailers improve products and services. recognize your frequent customers and to offer them personalized service and the best mall experience. This strategy results in better brand equity and increased customer loyalty. Monitor store operations in real-time StoreHub kiosks allow store managers to monitor store operations in real-time. Store managers can get information about products that the shoppers are browsing, lost sales opportunities and other trends. Using StoreHub, retailers can track, in-real time, which products need to be re-shelved and/or restocked. StoreHub’s analytics module provides actionable insights that can be translated into timely replenishment and/or effective markdowns. This information can also be used to better forecast the demand at the corporate level as this information is not just based on the sales but also based on the lost-sales. 1 Low cost of ownership Ceino offer the StoreHub solution comprising of touch-screen kiosk, software and maintenance service for a monthly or annual subscription fee. Retailers are not required to purchase the kiosks, and can avail state of the art kiosk solutions with no upfront fixed costs. Ceino will be able to customize the kiosk to fit the retailers brand and the store image. StoreHub Kiosk Features Merchandizing/Product Information Product details Compare products Stock availability check Product recommendations Product reviews and trends Customer Relationship Management Targeted promotions Manage customer relationships more effectively Expand customer database Real-time store operations tracking Capture lost sales Monitor and analyze metrics in real-time Return on Investment (ROI) StoreHub sales floor automation solution will help retailers balance the competing priorities of increasing revenues while keeping costs down. StoreHub affects key revenue drivers and cost drivers as shown below to increase overall profitability. We estimate a Return on Investment (ROI) of 307% The key benefits to the retailers are: Significantly lower lost sales Lower sales costs as more customers are served with the same sales staff Streamlined cross-sell and up-sell opportunities Better conversion rates Increased customer loyalty and hence lower customer retention costs Prevent lost sales: Serve more customers with less sales staff Streamline Cross-sell and Up-sell: Recommend specific products based on shopper’s preferences and current/past purchases Make relevant product information available to shoppers at the point of purchase Target promotions to specific shopper segments effectively Track store operations in real-time and gain actionable insights